The first “talky” at The Strand was “Untamed,” shown in March of 1930. Prior to that, pianists and later music records provided music during the silent film era. On Tuesday and Wednesday a “B picture” film was shown. Friday evenings were cowboy nights. Saturday offered the more publicized films. During popular movies the kids sat in the aisle; otherwise the girls sat on the left and boys on the right.
Current Ownership
It’s no secret that the theater has changed hands many time since it was owned by the Schlear family. The most recent change in ownership occurred on March 28, 2013 when Our Town Foundation, Hamburg’s Community Revitalization Organization, purchased the theater to prevent it’s demise.
The theater currently is, and will remain, a community hub. We plan on continuing the sustainability of The Strand so that future generations can enjoy the local landmark.
December of 2020 marked The Strand’s 100th Anniversary!
Theater Improvements
Shortly after Our Town Foundation purchased the theater, a capital campaign was initiated. With the community’s support and grant funds received, approximately $250,000 in renovations and improvements were made to date, including:
- Upgrade to digital projector
- Installed a Dolby surround sound system with enhancing amplifiers
- Replaced film screen
- Added two bathrooms on the main level and renovated the existing basement bathroom
- Refurbished the historic marquee
- Beautified the lobby and auditorium with new carpeting
- Installed new HVAC system: conversion from oil to gas and mini splits
- Repaired masonry on the exterior walls
- Installed a new roof
- Restored entry doors to theater
- Installed new hardwood flooring on the stage
- Replaced vinyl flooring behind concession stand
- Painted both the interior and exterior of the property
- Upgraded to energy efficient lighting
- Ensured the health and safety of patrons by installing disinfecting lights in the auditorium
- Installed a rooftop satellite receiver for digital delivery of movies, ensuring the audience has the highest quality entertainment experience
- Purchased new concession equipment (popcorn machine, ice maker, beverage coolers, etc.)
- Replaced the theater seats
FAQs
What movies do you show each week?
We usually show one movie per week from Thursday thru Monday. However, we have Faith Nights and Classic Movie Nights frequently at The Strand. Check our Facebook or Now Showing for upcoming shows.
Can I bring my own food or drink?
No, we do not allow outside food or drink in the theater. We have a concession stand in the lobby, and there are many great restaurants, cafes, and diners within short walking distance.
Can I rent the theater to show a movie of my choice?
We do offer the theater and party room as rentals on the weekend! Please contact us or read more about renting for further detail.
Where is the parking?
There is plenty of free street-side parking in town. Additionally, there is a municipal parking lot down the street at 4th and Pine.
Can I get discounts on tickets?
While our tickets do not go on sale, we do offer special pricing at certain events and season passes.
We hold special events regularly where the ticket price includes a small popcorn and soda. Check our Now Showing! for all upcoming showings, or see the Faith and Classic Nights page for special events.
Student punch cards are available in the lobby and the Our Town Foundation where you get 7 regular showings for only $25! We also offer annual passes to our regular movie showings at $100 for the year. Ask about an annual pass or student punch card when you visit our lobby.
Can I get a gift card to the Strand?
Absolutely! Buy a gift card to the Strand online for birthdays, anniversaries, or to share with your favorite movie fan.